Blogging: Text to Picture Ratios

We are fast moving towards using an image-only language. Text is becoming redundant.

Blog content has become short, so short that words come secondary to images. So what is the proper text to picture ratio and why are images more important? Let’s have a look at this following example:

Once, we were single-celled amoebas.

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We then slithered out of the swamp, onto the land, grew into people who grunted out sounds and drew pictures on cave walls.

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Ancient Egyptians used pictographs to tell all of what was needed to be said.

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Scholars studied the intricacies of language. They made words, sentences and paragraphs. They used them to write stories of their past, their dreams of the future and recorded news events of their time!

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They went forth and wrote things like the Bible. Teachers called ‘Priests’ read and interpreted its contents. They dispensed its wisdom and promised much… for a price.

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And then the Internet came along. Writers from all walks of life could say anything to anyone. If they chose to defy law (or not), they did it in words… and did it well.

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And then phones were used to send messages instead of calls. Words lost vowels. Sentences lost structure.

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Long-form blogging faded. It’s short, now turning into pictures with brief sentences. It’s fun. Life is easier. Readers will slowly turn into gelatinous masses on their couches.

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Eventually, we’ll all melt down and go back into the swamps from which we came. Thankfully, we’ve already made the pipes to get us there!

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I can’t wait to be a single-celled amoeba again.

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If you’ve found this text to picture article entertaining enough to reach this point, then you’ll also have found your answer.

Pictures drive the story.

One sentence (with the shortest possible words) and a well-related photo will grab and hold a reader’s attention. This is more than enough to do the job for the short-form blog post.

Some bloggers start with a photo. Words then become a bridge between what the image appears to show and what a reader would most likely say about it.

In both cases, it’s important to make the content easily digestible. A little humour thrown in with the meal helps. It softens any hard edges that may present itself in the stool.

After all, those prickly bits hurt.

Sexist, racist, ageist, fat-ist, short-ist, ugly-ist, religious pokes, etc; tend to make prickles for many modern readers. Humour protects content by adding a spoonful of bran into the mix. The only person likely to bleed is the one who wants to feel pain and tries extremely hard to make some of it happen.

(In the old world of long language, we used to call that masochism, right? You can’t stop masochists liking what they do.)

And that’s it. All done.

-A

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